The open dialogue platform covered two main areas:
The speakers shared their experience;
Open microphone header.
Through this special format, questions from entrepreneurs, faculty and guests were discussed.
On the platform, one of the authors of the project, PhD student of economics of the Faculty of business and law Fatima Davitbaevna presented the mission and future plan of the Digital Marketing Project. In addition, the dean of the Faculty of business and law Abilsheeva R. K. made a welcoming speech and wished the speakers good luck.
On the open dialogue platform in the format of TED TALKS” Digital marketing ” Sarekenova Dilyara “holiday marketing: customer service”, Yerubaev Yerlan “upakovka Brenda to marketing”, Dr. Dababrata Chowdhury made reports on” Generation + Technology – Creativity = Nation”.
The speakers explained the importance of creating the right strategy in social networks, effective ways to improve the quality of content and establish communication with the audience.
At the end of the event, the participants exchanged views with the speakers, shared their ideas and experiences.
